PORTFOLIO
Welcome to my portfolio! This is where I share some of my favorite published work and projects.
While I mainly focus on B2B digital marketing, e-commerce, and tech, I’ll sprinkle in a few of my other favorite projects for color.
Learn more about my services and process here, or go ahead and contact me so we can get to work!
MY PROJECTS
Because I take a lot of pride in my own work, I’m going to start with my projects. It’s a power move.
SAMANTHABILITY.COM
Samanthability started as a college lifestyle blog, featuring topics related to studying, academics, and college living. Since then, it’s morphed into something different. Now, Samathability is the go-to platform for learning about blogging, marketing, and freelancing.
Since its creation in 2015, I’ve had the pleasure of working with a number of brands with Samanthability: Dunkin Donuts, Monster, Amazon Student, Wacom, Paypal, HBO, Moleskine, and more.
Samanthability has a social following of over 30k+ and reaches over 60k+ users monthly.
OFFBEAT GRAD PODCAST
As someone who’s always been interested in new forms of content, I made my podcast debut in summer of 2018.
Offbeat Grad is a podcast for college students, recent grads, and beyond who want to make money online. With digital marketing tips, blogging tips, and personal stories from leading influencers in the industry, Offbeat Grad has grown a budding community of entrepreneurs.
The new age of entrepreneurship is here. Offbeat Grad celebrates this new era with inclusivity, creativity, and a range of voices.
BRANDING & ECOMMERCE
Showcasing the best of your brand story isn’t always easy. I help brands market to their target company, clients, and more with insightful content from an expert.
I use my own experience as well as what I’ve learned helping clients throughout the years to ensure every piece is actionable, valuable, and more than a little bit entertaining.
7 Must-Do Steps to Building a Brand Identity That Stands Out (Leadpages)
October 2018 // 2000+ words
“What exactly is a brand identity? A lot of new marketers and business owners are surprised to realize it’s about more than just your logo and your font selection. It’s how your customers recognize your company and it’s what makes you stand out…”
How to Run a Business with 100% Remote Customers (Inbound Rocket)
June 2018 // 2500+ words
“It’s official. People prefer to shop online. With over 96% of Americans shopping online, it’s no wonder there are so many businesses going digital with their strategy…”
Brand Identity: 5 Basic Steps You Need to Cover (Socedo)
April 2018 // 700 words
“In the age of social media, brand identity is more important than ever. The average social media user sees hundreds (probably thousands!) of advertisements and promotional posts a day…”
SOCIAL MEDIA & TECHNOLOGY
As a digital native, I feel more at home on social media than I do in my own hometown. Is that sad? Probably. Either way, I let me love for social media and technology as a company’s secret weapon shine in these posts.
WordPress UX Basics You Should Follow (Ghostwritten)
June 2019 // 1500+ words
“The right WordPress user experience says ‘Welcome! You’re in the right place.’ The wrong WordPress user experience feels a bit like scrolling the internet in the early 2000s. It’s uncomfortable and awkward…”
5 Local SEO Trends for Small Businesses in 2019 (Ghostwritten)
June 2019 // 700 words
“Creating a digital marketing strategy that works today is more than just getting the word out. When you’re a local business, you actually want foot traffic through the door. Whether you’re running a healthcare office or a local boutique, your digital marketing campaign needs to convert to real customers…”
The Entrepreneur’s Crash Course on Dominating Instagram Video Marketing (Foundr Magazine)
November 2018 // 2000+ words
“If you open your Instagram app right now, I guarantee you’ll see a bunch of video ads popping up in your timeline. Why is video suddenly the shiny new toy marketers can’t get enough of? The answer lies in how users are interacting with social media…”
