I’m a Seattle-based product and marketing manager with over 7 years of experience working with early-stage startups.
Apr 2023 – Present | JoinCake.com
JoinCake.com is the leading end-of-life planning platform on the internet, reaching over 40 million users annually. After working with Cake as a consultant for several years, I was hired full-time to take on direct responsibility for product experimentation.
Oct 2019 – Apr 2023 | JoinCake.com
When I first joined Cake, our primary focus was to gain users and market share. Our audience grew from 100,000 per month to over 2 million users between 2019 and 2023.
Jun 2016 – Apr 2023 | Self-employed
I supported early-stage startups and entrepreneurs in creating sustainable marketing plans. To attract my own clients, I owned and managed my own suite of optimized niche blogs, reaching over 120k users monthly.
SpeakerFlow
Business Insider
Department of Veterans Affairs
Leadpages
JoinCake.com | November 2023
With the launch of a post-loss consulting service, Cake needed a refreshed homepage that built trust and met customers where they were.
From past CTA testing, I knew language focused on easing the burden of grief would result in the most leads. Having the signup form and CTA above-the-fold, along with optimized copy, increased CTR by 20%.
JoinCake.com | August 2023
In Summer of 2023, our primary goal at Cake was to drive affiliate revenue. After researching our most successful, high-traffic blog posts, it became clear to me that we needed more content specifically focused on buying recommendations.
I created a “What to Buy” marketplace specifically for different user cases, including memorial keepsakes, final arrangements, and sympathy gifts. By highlighting top recommendations with clear pricing info and reviews, we saw CTR increase 11x compared to our previous blog post links.
